Legal

Privacy Policy

Last updated: June 2026

This Privacy Policy explains how Primedly ("we", "us", "our") collects, uses, and protects your personal data when you use our website or services. We are committed to handling your data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions, contact us at info@primedly.co.uk.

1. Who we are

Primedly is a UK-based website design and hosting service operating in England. Our contact email is info@primedly.co.uk.

ICO Registration Number: C1954625

2. What data we collect

We may collect the following personal data:

• Contact information — your name, email address, and phone number when you get in touch with us
• Business information — your business name, address, and website requirements
• Payment information — processed securely by Stripe; we do not store card details directly
• Communications — emails, messages, or notes from calls with us
• Website usage data — anonymised analytics data such as pages visited and time on site

3. How we use your data

We use your personal data to:

• Provide and manage the website services you've purchased
• Process payments securely through Stripe
• Communicate with you about your project, account, or support requests
• Send service-related updates (not marketing without your consent)
• Comply with our legal obligations

4. Our lawful basis for processing

We process your data on the following lawful bases:

• Contract — to deliver the services you've paid for
• Legitimate interests — to run and improve our business, including following up on enquiries
• Legal obligation — where required by law (e.g. tax records)
• Consent — for any marketing communications, which you can withdraw at any time

5. Who we share your data with

We use a small number of trusted third-party services to operate our business. Your data may be processed by:

• Stripe — payment processing (stripe.com/gb/privacy)
• Airtable — our internal CRM for managing client records (airtable.com/privacy)
• Vercel — website hosting (vercel.com/legal/privacy-policy)
• Google — for Google Business Profile setup where included in your plan

We do not sell your personal data to any third party.

6. How long we keep your data

We retain your data for as long as necessary to provide our services and comply with legal obligations:

• Active client records: for the duration of your plan plus 2 years
• Payment records: 7 years (required by HMRC)
• Enquiry records (non-clients): up to 12 months

7. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify any inaccurate data
• Erase your data (where no legal obligation to retain it exists)
• Restrict processing in certain circumstances
• Object to processing based on legitimate interests
• Data portability — receive your data in a usable format
• Withdraw consent at any time where consent is the lawful basis

To exercise any of these rights, email info@primedly.co.uk. We will respond within 30 days.

If you have a concern about how we have handled your personal data, please contact us at info@primedly.co.uk. We will acknowledge your complaint within 3 working days and aim to resolve it within 20 working days. If you are not satisfied with our response, you have the right to complain to the ICO at ico.org.uk or 0303 123 1113. Full details are in our Complaints Policy.

8. Cookies

Our website uses only essential cookies required for it to function. We do not currently use tracking or advertising cookies. If this changes, we will update this policy and request your consent.

9. Changes to this policy

We may update this policy from time to time. The "last updated" date at the top of this page will always reflect the most recent version. Continued use of our services after a change constitutes acceptance of the updated policy.

10. Contact

For any questions about this Privacy Policy or your data, please email info@primedly.co.uk.